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Scented beads become a new standard for laundry, with young consumers driving market boom
Release time:
2025-03-06
In recent years, with the upgrading of consumer demand for clothing care, laundry fragrance beads have quickly become popular due to their long-lasting fragrance and convenient use. According to data from a certain e-commerce platform, the sales volume of fragrance beads in 2023 increased by more than 200% year-on-year, becoming a star product in the home cleaning field.
In recent years, with the upgrading of consumer demand for laundry care, laundry fragrance beads have quickly become popular due to their long-lasting fragrance and convenient use. According to data from a certain e-commerce platform, the sales volume of fragrance beads in 2023 increased by more than 200% year-on-year, becoming a star product in the home cleaning field.
Industry experts analyze that the popularity of fragrance beads is closely related to young consumers' pursuit of the "olfactory economy." Many brands have launched a variety of fragrances such as floral, fruity, and woody scents, and added softening factors and antibacterial ingredients to meet consumers' needs for "washing, care, and fragrance in one" laundry.
Currently, the domestic fragrance bead market is still in a period of rapid growth, and it is expected that the market size will exceed 5 billion yuan in the next three years.
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Dacheng County Dacheng Economic Development Zone, Langfang City, Hebei province
Hebei Lanjindun Green Technology Co., Ltd. specializes in the research, production, and sales of green home care products, including fabric scent beads and cleaning supplies. We are committed to providing global customers with efficient and eco-friendly cleaning solutions.
